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“All of those things have good mobile experiences already,” says Reclaim cofounder Patrick Lightbody, “so we took a product design philosophy of saying, ‘Let’s make all those things work really well together with Reclaim, and lean into existing workflows.” Instead, users can set up habits on the web, then rely on integrations with Google Calendar, Slack, or Google Tasks to get notifications on their phones. Reclaim.ai, a service that helps users block out time on their calendars for daily habits and focused work, launched last year without a mobile app, and the developers say they have no plans to release one for at least another year.
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Some developers also just don’t see mobile device support as the immediate necessity it once was. It’s a huge commitment, and it’s generally a commitment I can’t take on as an indie maker.” “It’s more work that I need to do aside from monitoring the community and building and marketing.
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“Even if I use a technology that bridges the gap between web and mobile, it’s still going to be a massive pain,” he says. While some tools do exist for building apps across operating systems, Mattei says having a single web app is still simpler and easier. Sergio Mattei of Makerlog, a site where developers can publicly log their daily tasks, says these advantages are especially pronounced for independent developers, who don’t have the resources to build and maintain apps for multiple platforms such as both iOS and Android.
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“Those things are much easier to build and test on a website, where as soon as I push the code it goes out to everyone.” “My thinking is, there’s a lot of experimentation, a lot of testing out new features that may or may not work,” Shah says.
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On the web, she can test those ideas instantly, but on mobile, they’d have to wind through the approval and update process.
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HypeDocs, which helps people celebrate their personal and professional milestones, launched in July of last year, and Shah is still testing new ideas such as public achievement pages. (Otherwise, Apple’s cut is 30%, falling to 15% for subscriptions that last for more than a year.) The cost of going mobileĪpps such as Wormhole and 1Feed are obviously outliers in that they may never hit the App Store, but even developers that plan to release mobile apps someday have plenty of reasons to launch on the web first.Īashni Shah, the founder and CEO of HypeDocs, says she launched with a website in part because of her background in web development, but also because mobile apps are much more cumbersome to build. “I just don’t see the privilege of being on these app stores as worth 15% of my revenue and being subject to the whims of some app store reviewer,” Ethan says, referring to the cut Apple takes from developers who make less than $1 million per year. (Ethan charges $5 per month to unlock more news items per source and other extra features.) More importantly, he’s unwilling to give up a cut of his subscription revenue or wait for app store approvals. For one thing, his age presents a barrier: Apple’s developer program is only open to people who are 18 or older.
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You can even use Android’s Share button in other apps such as Twitter and YouTube to add new sources to the feed.Īndroid lets web apps offer an install button iOS does not.ġFeed is the work of a 17-year-old developer from Australia named Ethan-he declined to give his last name-who says that publishing 1Feed in an app store isn’t worth the trade-offs.
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Like Wormhole, 1Feed isn’t available in any app store, but you can install it on your home screen in Safari, and if you visit the site in Chrome-on either a computer or an Android device-you’ll see a prompt to add 1Feed to your home screen or dock. Another example is 1Feed, a customizable news reader for catching up on your favorite websites, Reddit pages, or social media profiles. Meet the web app diehardsĪboukhadijeh isn’t alone in skipping the App Store in favor of building a web app. Launching with a mobile app just isn’t as essential as it used to be, and according to some developers, it may not be necessary at all. Still, the web-first approach is one that some developers have been rediscovering as discontent with Apple’s and Google’s app stores boils over. That mentality clashes with the decade-old conventional wisdom that developers should build mobile apps first, if not exclusively.